It’s easy to make the assumption that your business already has a considerable amount of online presence and that you run a website showcasing it. Simply put, you might be pretty satisfied with the number of visitors to your site. In fact, it’s easy to bet that you already have an established internet marketing campaign strategy going on, which usually includes SEO and content marketing. Now considering the fact that you already have quite a successful internet marketing setup, then why would you even consider buying and spending money on targeted traffic?
The most wonderful thing about the common and basic internet marketing strategies is that they don’t require a lot of spending; the fact is majority of the strategies you’ll use won’t cost any money. Overtime, these strategies will help you drive traffic to your website. But then again, it also can’t be denied that decent volume of traffic isn’t sufficient to successfully convert visitors to your site into customers. The truth is it really isn’t about what you’re doing with your website; it is more on what your competitors are doing that give them the edge in terms of inviting more traffic.
Yes, it can’t be denied that purchasing untargetted traffic is more affordable, but there are way too many benefits of investing in targeted traffic that you just can’t ignore.
1 – It is for certain that targeted traffic will increase your conversion rates.
The reason why it is called “targeted” in the first place is because you are buying website visitors who are likely to be interested in your website or product/service you are selling. Hence, the natural interest in them means having a much better chance of converting them into actual customers.
2 – Targeted traffic corresponds to real visitors.
While you certainly will pay a lower price for untargetted traffic, you also will be putting your website’s credibility at risk when traffic comes from bad or untrusted sources. One the other hand, buying targeted traffic means getting real visitors.
3 – Say goodbye to scammers.
Lastly, as a website owner, you want nothing to do is shady characters as visitors to your site; instead, you want to invite traffic that’s made up of visitors who search engines will consider as SEO-friendly. You certainly wouldn’t want to see your website getting penalized or sandboxed by the search engines because of the suspicious traffic heading towards it on a consistent basis. Likewise, choosing to buy targeted traffic corresponds to effectively avoiding scammers. There have been quite a lot of instances in which website owners opted to buy the cheaper untargetted traffic, thinking that it is the much-better option; only to realize after that it didn’t produce a single benefit for their website.