As a matter of fact, recently, Google changed how it shows the search results. The search results also feature Google Maps together with the regular search results. This is because search results will feature the regular search results as well as Google Maps. Normally, Google Maps appear on top of the organic result. Therefore, a person is likely to click the Google Maps results other than scroll down to organic results. Therefore, Google Maps Marketing is important to reach your local customers.
Basically, Google Maps Marketing employs the functions of Google Maps for your business to be featured on the Google Maps when an individual searches for a product or services related to your business. Usually, Google Maps Marketing focus on optimizing Google My Business listing in order for Google to easily establish prominence and relevance for your business.
Usually, GBM is a free business tool for business offered by Google. This tool help businesses to deal with their online presence like maps as well as searches. Again, this tool helps the business to interact with its customers, improve and understand its presence, and manage business information.
It is, however, important to know how local ranking is established by Google to help your business become dominant on Google Maps. This will play an important role in ensuring you succeed in Google Maps Marketing. The results on the Google Maps are usually determined by the following factors.
Basically, relevancy is determined by Google by matching the local listings with searches from people. The potential of being ranked higher is possible if the search query matches the local listing many times.
2. Distance of the business.
The distance of every possible search result is calculated by Google from the location in a search query. Because of this, more relevant results are shown and close to the mentioned location.
When displaying the local results on the Google Maps, prominence is often considered. Prominence is simply an indication of business popularity. In most cases, people are aware of popular stores, hotels, or brands. Therefore, such popular establishments are likely to be ranked higher in the local results. Prominence may, however, be determined through directories, reviews, and local reviews among others. However, the three factors are combined to establish ranking on the Google Maps. This is because a single factor will not create change in the local ranking.
Basically, Google Maps Marketing involves optimization of GMB listing to create relevance and prominence upon a search for similar services or products to those offered by your business.
The benefit of using Google Maps Marketing is that your business is listed on Google Maps enabling you to get an exclusive presence online that shows where your business is located. Because of this, people learn about your business.