General Article

Learning The “Secrets” of Brands

The Benefits of Promotional Pens to Your Business


Advertising a company or business with pens is a popular form of marketing and the resulting pens known as promotional pens. The use of promotional pens has been going on for decades. The benefit of pens as a marketing tool is that they can be used every other day. Your brand is before peoples faces everytime they see the pens and this is beneficial for you. The considerations below will help you make a decisions if using promotional pens is beneficial for your business.

promotional pens are cost effective compared to the other forms of advertising. The cost incurred with promotional pens id the cost of production, distributing them is free and you can share them with your targeted audience. You get value for money when you use pens as promotional tools.


other benefit associated with these pens is that they are not easily discarded. Business cards and brochures can be thrown away but pens are functional and less likely to be thrown away. Promotional pens keep promoting you for a while since it is hard for them to be thrown away.

It is said that a pen can be used by seven different people during its life cycle. At least seven different people will know about your brand by the use of promotional pens. You get a wider reach with promotional pens since they promote your business to an audience you had not targeted.

The life cycle of a pen is several months. No necessary additional investment is required during the life of a pen thus they are an effective marketing tool.

Another reason why promotional pens are beneficial because they can be custom made. The variation of pens differ in color,shapes and sizes. Brand color and logo are some of the ways that promotional pens can be custom made to market your business. Custom making pens will associate a specific color and logo with your brand. Unique pens are something that people will want to own and use for a while.

Pens can go a step further and promote a value that is dear to you. Pens have spaces that can be utilized to express a unique value of the business. Your values are what audiences resonate with and this can help you connect with audiences.

A spirit of brand loyalty can be invoked with the use of promotional pens. Receiving gifts is such a joy to most people. Free marketing can be another benefit incurred by use of promotional pens. Promotional pens in the long end will help you build relationship with your clients and you will get so much more out of them.

The Key Elements of Great Products

Figuring Out Products