A lot of people envy content writers because they can have their own schedules, work from home and even write only as much as they want to. In reality, a lot of content writers find difficulty making a living, and it’s not because they don’t write as well as the others. It’s just that there’s more to it than having exceptional writing skills.
If you love writing and would like to embark on a career as a content writer, keep in mind that you need a whole arsenal of marketable skills. Below are tips to help you acquire them:
It’s no secret (at least for writers) that every form of writing has its individual style. News is presented AP style (informational with bulk of story on top); blogging is friendly, personable and usually opinionated; ad copy is short and persuasive, etc., white papers are lengthy and describe problems and solutions; etc. More styles mastered, more projects. It’s really that simple.
Ideation is marketing jargon for the process of selecting a subject, title and writing viewpoint. While it is often done as a team activity, anyone can do it by themselves. That’s why it helps to know how professional marketing teams come up with ideas. But just before you do that, you need to know your audience, the keywords to use, and your competition, as well as create short, attractive titles.
Know CMS, HTML, CSS and most importantly, SEO.
Easy. You don’t have to be a guru, but being familiar goes a long way. CMS themes often provide various automation levels, and you may just need to change some parts of the code so that your text appears as you want (for example, if you want to manipulate margins). Without a doubt, fresh SEO knowledge is critical too. Remember that search engine algorithms are evolving, and you have to keep up.
At the end of the day, it’s your reputation, so protect it. Every time you leave your name on any piece you write, be sure it’s original. Think that’s impossible just because countless other writers are writing about exactly the same subjects everyday? Well, guess what, it’s easier than you think. Plagiarized content is NEVER ACCEPTABLE, from your employer and worse, from you as a writer, so take precautions. Just by using anti-plagiarism software before submitting your work, you can save your reputation from often irreversible damage. There are tons of similar content online, and it’s possible for you to duplicate writing, albeit accidentally, from time to time.